Publication concept
The magazine is about properties owned by famous people around the world and
their price.
Idea and Nameplate
Real estate is known as a property comprised of land and the buildings on it, as well as the natural resources of the land, farmed crops and livestock, water and mineral deposits. Although media often refers to the “real estate market,” from the perspective of residential living, real estate can be grouped into three broad categories based on its use: residential, commercial and industrial. The name The Real Deal means once the house was sold, the owner made a good deal, gained a great amount of money. There goes the name.
Nameplate is written with high-contrast serif typeface, which may need to be recognisable from across the room as it may sit on a shelf with a great many of competition for the attention of the buyer. The design is based off of the heavy weights of Caslon (bold, and easily identifiable, even at a distance) and shows nicely the spirit of the 70s.
Grid
The grid I used was made by a post-war Swiss designer Josef Müller-Brockmann. He thought the grid was the natural response to a design problem. MUELLER is a modular grid system for responsive/adaptive and non-responsive layouts. With it one can have full control over column width, gutter width, baseline grid and media-queries.
Layout
When creating a magazine layout, I wanted to keep a good balance between the white space, images and text. I thought that a rather good technique was to use some images with a blurry background (interview) in order to create some ‘empty’ space, because space around the subject has the same function as white space. Therefore, I thought using images on the double spread gives more volume to the magazine, showing the size of the property.
Images and Colour
All the images in the magazine are from the already written articles and interviews, therefore I did not change them, yet I tried to adapt the images to the magazine itself in order to give it a unique touch. The Real Deal is more readable because of colour choices. The logo stands out more because of the value rather than colour contrast, here it represents the land (brown colour and the shape of the font). With both logo and cover design, I thought of keeping the personality of my magazine in mind and work towards bringing that personality out on the cover.
The colours inside are mostly shades of brown and blue, as you can sea, representing the land and the water as natural resources. I also used white for some big titles and short texts to highlight them.
Type Set
Contrast between typographies: ITC Grouch + Avenir (Book) + Tiempos Text
